YUN-CHEN LIN01/12/2021Digital Marketing1.0 / Generic01/12/2021TW00000077091427630
YUN-CHEN LIN
01/12/2021
Digital Marketing
1.0 / Generic
01/12/2021
TW0000007709
1427630
YUN-CHEN LIN
The Digital Marketing module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.
Skills / Knowledge
- Key concepts
- Planning
- Web presence options
- Website considerations
- Search engine optimisation
- Social media platforms
- Social media accounts
- Social media management services
- Marketing and promotion activities
- Engagement, lead generation and sales
- Online advertising
- E-mail marketing
- Mobile marketing
- Web analytics
- Social media insights
- E-mail marketing and online advertising analytics
Issued on
December 1, 2021
Expires on
Does not expire
Job Insights
These are the most common job titles and employers with the most open positions related to this credential.
Showing results for United States.